Spring 2018 – Behind the Scenes

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Last month we had our photoshoot for the upcoming Spring 2018 collection at the beautiful 99 Scott space in Bushwick. The light shining perfectly through the large windows early in the morning set us up for a day full of creativity and excitement. 

For this shoot, we collaborated with Nicole and Jenna from Either And for styling and photography. This photoshoot really portrayed the unique and rich style of the new collection. The inspiration for this collection stems from the choreography and costume design of the Batsheva Dance Company performance “Last Work.” The movement throughout the performance inspired strength and ease, while the costumes were simple in design with a tonal color palettes and one highlight of bright blue. The opportunity to work with our three models Tabi, Francis, and Emily allowed us to bring this inspiration into the photoshoot through effortless flowing movements and dynamic group shots. Color and light played an important role in this season’s photoshoot as well. For our color palette, we took inspiration from the recent Georgia O’Keefe exhibit and worked with a local dye house to create a custom color palette. Paired with the already perfect lighting at 99 Scott plus those picture perfect overcast days – Jenna and Nicole’s styling choices highlighted this rich and artistic palette.

It was inspiring to work with so many great creative women on this shoot and see the collection come to life on set. Check back in the spring for the full collection!

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Mandy KordalComment